Letter to the Editor of USA TODAY: Ensure car safety with help from the DMV

Honda North America EVP Rick Schostek has been a prominent voice during the Takata airbag inflator recall and testified before Congress several times. In his most recent efforts, Schostek penned a letter to USA TODAY, advocating new ways to get recalls fixed on used vehicles. Below is his letter to the editor:

USA TODAY’s article “Used car dealers won’t fix fatal flaws,” on the failure of used auto dealers to fix safety defects before sale, highlights an important problem – there are millions of vehicles on the road with unrepaired safety defects.  But our industry needs help in making sure owners know the vehicle has a lurking safety problem.

By law, automakers must fix those cars for free, and we willingly meet that obligation.  The problem is that owners are not required to bring their cars in for repair, and when a used car is sold, the new owner may be unaware that the safety defect exists.

As USA TODAY points out, used car dealers could be required to repair safety defects before selling them (it is illegal for our dealers to sell a new car with a defect).  But many cars change hands in private transactions.  Therefore, the best solution would be for Departments of Motor Vehicles to be required to refuse to register a vehicle with an outstanding recall until it is fixed.  This benefits not just the new owner, but also any passengers in the car and other drivers and pedestrians sharing the road.

Also, when insurance companies send premium notices and invoices to their insureds, they should identify any outstanding recalls.  The auto industry has developed a new tool that identifies the recall status of any vehicle.  It’s free and can be programmed to produce the information in a matter of seconds.

Automakers want to fix defects.  But we need help in finding and warning owners who may not be aware.

Rick Schostek
Honda North America EVP

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Acura NSX GT3 Evo Teams Earn Pro/Am Wins In Virgini

  • Kyle Marcelli, Martin Barkey score second Blancpain GT World Challenge win of the season
  • Dane Cameron, Bret Curtis take RealTime Acura to Victory Lane in Pro/Am Debut
  • Ryan Eversley, Till Bechtolsheimer earn pair of top-five results

Acura powered a pair of NSX GT3 Evo’s to Victory Lane at Virginia International Raceway this weekend, as Racer’s Edge Motorsports and RealTime Racing each earned Pro/Am class wins in Rounds 3 and 4 of the 2019 Blancpain GT World Challenge America.

The Racer’s Edge Acura NSX of Kyle Marcelli and Martin Barkey followed up on a successful opening weekend with a strong performance in Saturday’s opening event, storming to their second win of the year in the hotly-contest ProAm class.

In Sunday’s nightcap, Dane Cameron and Bret Curtis rolled to their first win of the 2019 season, taking the RealTime Racing NSX GT3 Evo to the checkers.

The Racer’s Edge squad recovered from early-race contact in Saturday’s race and fought through the Pro/Am field. Once in the lead, closing driver Marcelli held off the Gradient Racing Acura of Ryan Eversley on a late restart to earn the win.

Eversley and Till Bectholsheimer held on for second on Saturday, and followed that with a fourth-place run on Sunday.

Sunday showed the strength of the RealTime squad, led by SCCA-? Hall-of-Famer Peter Cunningham. The team was making its 2019 debut in the World Challenge series, and despite having nearly no track time with car before the weekend, RealTime stormed to a dominating win on Sunday.

Cameron made a strong move off the starting line to vault his Acura NSX GT3 Evo into third place overall and first in the Pro/Am class, and spent the duration of his stint building his lead. Bret Curtis took over and protected the lead well, finishing with a 20-second gap over second place.

Next
The series will next compete in three weeks, going north of the border to run at venerable Canadian Tire Motorsports Park in Bowmanville, Ontario, Canada May 17-19.

Social media content and video links from this weekend’s activities at Virginia International Raceway are available on Facebook at (https://www.facebook.com/HondaRacingHPD) and on Twitter at ( https://twitter.com/HondaRacing_HPD).

Quotes
Kyle Marcelli (driver, #80 Racers Edge Motorsports Acura NSX GT3 Evo) Pro/Am class winner on Saturday: “Things happen in GT3 Racing and when they do, you have to be able to recover and manage your race. It was just a matter of regrouping and getting back in the groove. Martin [Barkey, co-driver] did a great job, we had a great run at the end and got the win. It was a fantastic day.”

Dane Cameron (driver, #43 RealTime Racing Acura NSX GT3 Evo) Sunday race Pro/Am class winner: “I had a good start. I knew it was going to be feisty out there, so I looked for my lane and was able to make a couple of passes. After that, I knew tire wear was going to be an issue, especially now that it has warmed up a little bit, so I wanted conserve them a little and give the car to Bret [Curtis, co-driver] in a comfortable spot. He took it and did a great job. Acura gave us a great car.”

Blancpain GT World Challenge America

Circuit: Virginia International Raceway, Alton, Va.
Weather: Breezy, warm, 78 degrees F

Ps. Class   Drivers Team Chassis Laps/ Notes
  1. Pro/Am Kyle Marcelli / Martin Barkey Racer’s Edge Mtspts Acura NSX GT3 Evo 46 laps
  2. Pro/Am Ryan Eversley / Tiill Bechtolsheimer    Gradient  Gradient Racing Acura NSX GT3 Evo +0.353 seconds
  3. Pro/Am David Askew / Ryan Dalziel DXDT Racing Mercedes-AMG GT3  
  4. Pro/Am Bret Curtis / Dane Cameron RealTime Racing Acura NSX GT3 Evo  
  5. Pro/Am George Kurtz / Colin Braun DXDT Racing Mercedes-AMG GT3  

Sunday Race Top Five Pro/Am, Acura Results:

Ps. Class       Drivers Team Chassis Laps/Notes
  1. Pro/Am Bret Curtis / Dane Cameron RealTime Racing Acura NSX GT3 Evo 51 laps
  2. Pro/Am George Kurtz / Colin Braun DXDT Racing Mercedes-AMG GT3 +19.054 seconds
  3. Pro/Am Anthony Imperato / Matt Campbell Wright Motorsports Porsche 911 GT3R  
  4. Pro/Am Ryan Eversley / Tiill Bechtolsheimer Gradient Racing Acura NSX GT3 Evo  
  5. Pro/Am Alfred Caiola / Matt Plumb One11 Competition Ferrari 488 GT3  
  7. Pro/Am Kyle Marcelli / Martin Barkey Racer’s Edge Mtspts Acura NSX GT3 Evo 50 laps, running

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Honda Power Equipment Launches Honda Heroes

Public Service Campaign Recognizes People Who Lend Powerful Helping Hands

Honda Power Equipment, a business unit of American Honda Motor Co., Inc., today announced the launch of a new public service campaign, Honda Heroes – a program created to recognize individuals who perform voluntary, selfless acts, while using Honda power products to benefit others. Honda Power Equipment markets a complete range of outdoor power products including generators, walk-behind and robotic lawn mowers, pumps, snow blowers, tillers, and string trimmers for residential, commercial and rental applications.

“A Honda Hero may be a neighbor who mows the lawns of breast cancer patients. It could be a colleague who transported a truckload of generators to power communities devastated by a hurricane, or perhaps it’s a relative who uses a tiller to prepare a community garden,” said Nina Bryson, Advertising Manager, Honda Power Equipment. “Honda Heroes go above and beyond, working to  make communities better. Through this new awareness campaign we want to turn the spotlight on these selfless individuals and recognize them for their powerful contributions to society.”

Starting April 25, 2019, Honda Power Equipment encourages consumers to participate in the Honda Heroes initiative by sharing stories and experiences of eligible candidates—detailing what makes these heroes unique, along with their specific accomplishments using power equipment products that have had a positive impact on the lives of others. Complete information about the nomination process, rules and regulations are available at https://powerequipment.honda.com/honda-heroes. Nominations will be accepted  through March 31, 2020 and winners will be awarded Honda power products, including generators and lawn mowers, in addition to $1,000, as part of the recognition.

Honda Power Equipment will choose up to six Honda Heroes in 2019 and winners will be featured on the company’s websiteas well as on Honda social media channels.

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Honda Honors its Top North American Suppliers

In the year in which Honda is celebrating the 60th anniversary of starting sales in the U.S. and the 40th anniversary of building products in America, the company honored 85 North American suppliers for achievements in supplying parts and materials at the 35th annual Honda Supplier Conference. Representatives from more than 600 original equipment suppliers and more than 400 service parts suppliers attended the event, April 24-25 in Columbus, Ohio.

Honda’s main emphasis at the two-day conference was the importance of working collaboratively to lead change and the value of innovation to strengthen future business.

“The value of our suppliers and what they contribute to Honda is critical to our success and our effort to drive innovation into our products and production processes toward the future,” said Pam Heminger, vice president for Purchasing, Honda of America Mfg., Inc.

Honda honored suppliers in two areas – those supplying parts and materials for mass production products and companies supplying service parts that serve the needs of customers after they have purchased Honda and Acura products.

“Honda is focused on leading change to ensure that we achieve the highest quality, value and delivery of service parts for Honda and Acura customers of today and tomorrow,” said Mark Wiles, assistant vice president for the Parts Division at American Honda Motor Co., Inc. “We see the path to this effort as heightened collaboration, speed and cost competitiveness.”

Honda purchased a record $33.6 billion in parts and materials for mass production from North American suppliers in 2018. This supported sales of more than 1.6 million Honda and Acura passenger vehicles last year in North America as the company continued a strong cadence of new product introductions with five completely new or refreshed models in 2018. Honda also purchased more than $1 billion in parts from its Service Parts suppliers in North America last year.

Original Equipment Manufacturers (OEM) Supplier Awards
Honda recognized 45 OEM parts suppliers, those serving the company with parts and components for mass production, for their performance excellence in two categories – quality & delivery and value. Honda honored four suppliers for achieving excellence across both award categories.

In addition, Honda R&D Americas, Inc. presented its Excellence in Innovation Award to Visteon Corporation, of Van Buren Township, Michigan. This award honors suppliers that achieve truly innovative results through their breakthrough ideas.

The Supplier Sustainability Award went to Madison Precision Products of Madison, Indiana for demonstrating an exceptional commitment to social responsibility.

Honda has more than 700 (OEM) suppliers that provide parts to 16 Honda plants in North America that produce Honda and Acura automobiles and light trucks and the engines and transmissions that power them.

Honda Service Parts Suppliers Awards
American Honda Motor Co., Inc. honored 40 suppliers for outstanding performance in supplying service parts that serve the needs of customers after they have purchased Honda and Acura vehicles.

A special recognition award went to Mitsui Kinzoku ACT Mexicana of Silao, Guanajuato, Mexico for their efforts during the flood at Honda de Mexico in Celaya.

Honda Service Parts suppliers also were rated on their performance in quality, cost and delivery. The Service Parts Awards are distinct from the OEM supplier awards and are based on overall scores reflecting combined performance in all three categories. Working with nearly 1,200 Service Parts suppliers in North America, American Honda provides service and accessory parts for the more than 20 million Honda and Acura automobiles in operation in the United States.

American Honda manages a national network of parts and distribution facilities that deliver high quality, high-value service parts to 1,300 Honda and Acura dealers nationwide. Dealers consistently rank the company as managing the best parts operations in the auto industry. 

40 Years of Honda Manufacturing in North America

Honda will mark its 40th anniversary of manufacturing products in America in Sept. 2019. Honda was the first Japanese automaker to produce products in America in 1979, followed by the start of automobile production in Marysville, Ohio, on Nov. 1, 1982.

Over the course of four decades, Honda has steadily grown its manufacturing capabilities in the region. Honda now employs more than 25,000 associates at 19 plants in North America with the capacity to produce more than 1.92 million automobiles, three million engines, 400,000 power equipment products and 330,000 powersports products each year, using domestic and globally sourced parts. In 2018, more than 90 percent of all Honda and Acura automobiles sold in the U.S. were made in North America, and nearly two-thirds were made in the U.S., using domestic and globally sourced parts.

Honda also manufactures the HondaJet advanced light jet and GE Honda HF120 turbofan engines in America. Cumulatively, Honda has invested more than $22 billion in its North American manufacturing capabilities, including more than $5.9 billion over the past five years. The company also works with more than 700 original equipment suppliers in North America with cumulative parts purchases exceeding $415 billion over 36 years.

60th Anniversary of Honda in America

Honda will mark its 60th anniversary in America in June 2019, and 40 years of production in America in Sept. 2019. Honda established its first U.S. business operation in Los Angeles, Calif., in 1959. Today, Honda employs more than 31,000 associates in the development, manufacturing, sales and servicing of Honda and Acura automobiles, Honda power equipment and powersports products, the HondaJet advanced light jet and GE Honda HF120 turbofan engines.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 12 major manufacturing facilities in America, working with more than 600 suppliers in the region to produce roughly 4 million products annually for customers locally and globally. In 2018, almost two-thirds of the Honda and Acura automobiles sold in the U.S. were produced in America, using domestic and globally sourced parts.

Honda also operates 14 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in America, including Honda and Acura automobiles, Honda side-by-side vehicles and power equipment, as well as the HondaJet.

Honda’s Top 2018 OEM Suppliers

Honda’s 723 Original Equipment Manufacturer (OEM) suppliers provide parts to 16 Honda plants in North America. For 2018, the company honored 45 Top OEM suppliers for their excellence in one or more of four categories – Quality & Delivery, Value, Innovation and Sustainability.

Double Award: Excellence in Quality & Delivery and Value

Hankook Tire America Corp Nashville, Tennessee
Howa Canada Manufacturing Inc Alliston, Ontario
Riken of America Skokie, Illinois
Topre America Corporation Cullman, Alabama

 

Excellence in Quality and Delivery

Alabama Cullman Yutaka Technologies, LLC Cullman, Alabama
Asama Coldwater Mfg., Inc. Coldwater, Michigan
Brembo S.P.A. Homer, Michigan
East Penn Manufacturing Co., Inc. Lyon Station, Pennsylvania
F&P Mfg., Inc. Tottenham, Ontario
FCC (Indiana), LLC Portland, Indiana
FIC America Corporation Bloomingdale, Illinois
FT Precision Inc. Fredericktown, Ohio
Gohsyu Mexicana, S.A. De C.V. Aguascalientes, Mexico
Henkel Corporation Madison Heights, Michigan
IHI Turbo America Shelbyville, Illinois
JTEKT Automotive Mexico, S.A. De C.V. San Luis Potosi, Mexico
Litens Automotive Woodbridge, Ontario
Matsu Manufacturing (Barrie) Inc. Brampton, Ontario
Michelin North America, Inc. Greenville, South Carolina
Mitsubishi Turbocharger and Engine America, Inc. Franklin, Indiana
Nidec Elesys Americas Corporation Suwanee, Georgia
Nidec Tosok De México, S.A. De C.V. San Luis Potosi, Mexico
Nihon Plast Mexicana, S.A. De C.V. El Marques, Queretaro. Mexico
Nissin Manufacturing USA, Co. Dublin, Ohio
Omron Automotive Electronics, Inc. St. Charles, Illinois
Ryobi Die Casting (USA), Inc. Shelbyville, Indiana
Schaeffler Group Canada, Inc. Stratford, Ontario
Setex Automotive México, S.A. De C.V. Celaya, Guanajuato, Mexico
Transtron America, Inc. Dublin, Ohio

 

Excellence in Value

American Howa Kentucky Incorporated Bowling Green, Kentucky
Eakas Corp. Peru, Illinois
Hitachi Cable America, Inc. New Albany, Indiana
JAE Electronics, Inc. Irvine, California
JTEKT North America Vonore, Tennessee
Millat Industries Corp.       Dayton, Ohio
NYX Mexico Plastics, S. De R.L. De C.V. San Luis Potosi, Mexico
Racemark International, LLC Calhoun, Georgia
Rochling Automotive USA, LPP Duncan, South Carolina
Toyoda Gosei North America Corporation Troy, Michigan
Toyota Industries Electric Systems North America, Inc. Novi, Michigan
US Farathane Auburn Hills, Michigan
Yanfeng Global Automotive Interior Systems Co., Ltd. Holland, Michigan
Yokowo Manufacturing of America, LLC Hilliard, Ohio

 

Excellence in Innovation

This award honors suppliers that achieve truly innovative results though breakthrough ideas.

Visteon Corporation Van Buren Township, , Michigan

 

Supplier Sustainability Award

With this award, Honda recognizes suppliers that demonstrate an exceptional commitment to social responsibility based on leadership in the areas of compliance and ethics, environmental, governance, diversity, health and safety, social and trade compliance.

Madison Precision Products Madison, Indiana

 

Honda Service Parts Suppliers Awards

American Honda Motor Co., Inc. honored 40 suppliers for outstanding performance in supplying service parts that serve the needs of customers after they have purchased Honda and Acura vehicles. Honda Service Parts suppliers also were rated on their performance in quality, cost and delivery. Distinct from the OEM supplier awards, the Service Parts awards are based on overall scores reflecting combined performance in all three categories.

ACM Georgia Warrenton, Georgia
Formet Industries St. Thomas, Ontario, Canada 
Hi-Lex America Battle Creek, Michigan
Kumi Manufacturing Alabama Clanton, Alabama
Magna Mirrors Service Parts Division Grand Haven, Michigan
Starting USA Corporation Poplar Bluff, Missouri
Viam Manufacturing Incorporated Manchester, Tennessee
Alpine Electronics of America Torrance, California
American Furukawa Incorporated Plymouth, Michigan
CCI Manufacturing Illinois Corporation Lemont, Illinois
Fuserashi International Technology Incorporated Valley City, Ohio
Interstate Batteries Dallas, Texas
Kiriu USA Corporation Bowling Green, Kentucky
Magna Eagle Bend Manufacturing Clinton, Tennessee
Saginomiya America Incorporated Dublin, Ohio
TR Wholesale Solutions South Bend, Indiana
Waterville TG Incorporated Petrolia, Ontario, Canada
Whirltronics Incorporated Buffalo, Minnesota
Enkei America Incorporated Columbus, Indiana
GLT Dayton, Ohio
American Leakless Company Athens, Alabama
Magna Exteriors Polycon Industries Guelph, Ontario, Canada
Nissen Chemitec America London, Ohio
Central Motor Wheel of America Paris, Kentucky
Freudenberg Filtration Technologies Hopkinsville, Kentucky
NK Parts Industries Sidney, Ohio
Kokoku Rubber Incorporated Richmond, Kentucky
Katayama American Company Shelbyville, Kentucky
MBL-USA Ottawa, Illinois
Kamco Industries West Unity, Ohio
Key Fasteners Corporation Berne, Indiana
Litens Automotive Partnership Woodbridge, Ontario, Canada
Asama Coldwater Manufacturing Coldwater, Michigan
Fram Group Greenville, Ohio
Gold Eagle Company Chicago, Illinois
Ohashi Technica USA Sunbury, Ohio
THK Rhythm North America Hebron, Ohio
NK Parts Industries Sidney, Ohio
F&P Manufacturing Incorporated Tottenham, Ontario, Canada
Mitsui Kinzoku ACT Mexicana Silao, Guanajuato, Mexico

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Honda Encourages Teens to Have #TheTextTalk with Parents, Cultivating Open Dialogue on Distracted Driving

  • Study1 shows one in three parents text and drive with children in the car
  • Throughout April – Distracted Driving Awareness Month – Honda is encouraging teens to have #TheTextTalk with their parents
  • Honda campaign features authentic videos of teens and parents in meaningful conversations about the dangers of texting while driving

Given the pervasive danger of texting while driving, Honda is flipping the script by encouraging teens to be role models and have #TheTextTalk with their parents throughout the month of April and beyond. The Distracted Driving Awareness Month campaign from Honda features a series of videos geared to motivate teens to have #TheTextTalk, an open dialogue with their parents about practicing safer driving habits: Honda.us.distracted.

 

The campaign was inspired by today’s growing need to address the dangers of driving distracted. Researchers at Children’s Hospital of Philadelphia (CHOP) and University of Pennsylvania School of Nursing found that one in three parents read text messages and one in seven use social media while driving their children between the ages of four and ten. According to data from the National Highway Traffic Safety Administration, each day in the United States more than 1,000 people are injured in crashes that are reported to involve a distracted driver.2

“By making children and teens the catalysts for change, Honda’s distracted driving campaign takes a nontraditional approach in parent-child dynamics to capture true human emotion and encourage safer driving,” said Jessica Fini, social media manager at American Honda Motor, Co., Inc. “For the past six years, we have used our social media platforms to promote safer driving during National Distracted Driving Awareness month, and we hope having the text talk will inspire a crucial conversation between teens and parents beyond the month of April.”

Distracted Driving Campaign Details
Honda’s distracted driving campaign features a long-form video (Honda.us.distracted) broken up into three pivotal parts:

  • Introduction: each video opens with a montage of teenagers sitting down for individual interviews, discussing their and their parents’ phone behavior.
  • Revelation: the video then shows the director asking each teen a series of questions related to their parent’s driving habits. The director asks why they haven’t discussed the dangers of their parents texting while driving, and how they’d feel if they had the talk with them now.
  • Change: the families reunite to have #TheTextTalk. Each emotional parent-child conversation ends with a heartfelt commitment from the parent to stop texting while driving.
  • The long-form video will live on Honda’s YouTube channel with cut-down versions of the video featured on Honda’s social media channels, including Twitter (@Honda), Facebook (https://www.facebook.com/Honda/), and Instagram (@Honda), throughout the month of April.

The campaign also features a pledge to drive distracted-free:

  • The families featured in the video sign a pledge, a physical reminder of their heartfelt discussion, on how they will stop driving while distracted for the sake of their loved ones.
  • The pledge will also be featured on Honda’s Instagram and website. Honda is encouraging people to share the pledge by tagging their loved ones on social media.
  • Alternatively, a link to the online PDF version of the pledge is available at Honda.us.pledge and can be printed, signed, and shared among friends and family as a physical reminder of their commitment to no longer text and drive.

For More Information 
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Safety
Honda is pursuing its vision for a zero-collision society through advanced technologies such as Honda Sensing®, already deployed on nearly one million Honda vehicles on U.S. roads today. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly-automated vehicles of the future. All Honda vehicles also feature the company’s Advanced Compatibility Engineering™ (ACE™) body structure for improved collision safety, and have helped all tested 2018 model Honda vehicles achieve the highest available 5-star Overall Vehicle Score from the National Highway and Traffic Safety Administration.

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Kelley Blue Book Recognizes Acura as ‘Best Value Luxury Brand’ for First Time

Kelley Blue Book has recognized Acura as America’s “Best Value Luxury Brand” in their annual 2019 Brand Image Awards, marking the first time Acura has received the award.

Based on KBB.com shoppers’ feedback, Acura was lauded for its lineup of vehicles that deliver high-tech luxury at affordable prices, with Kelley Blue Book specifically noting the brand’s average transaction price offers significant savings compared to others premium marques. Additionally, Kelley Blue Book applauded Acura’s model offerings, singling out RLX, MDX and TLX as being among the highest-rated vehicles for consumer perceptions of affordability and fuel efficiency.

The Kelley Blue Book Brand Image Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

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Kelley Blue Book Recognizes Acura as ‘Best Value Luxury Brand’ for First Time

Kelley Blue Book has recognized Acura as America’s “Best Value Luxury Brand” in their annual 2019 Brand Image Awards, marking the first time Acura has received the award.

Based on KBB.com shoppers’ feedback, Acura was lauded for its lineup of vehicles that deliver high-tech luxury at affordable prices, with Kelley Blue Book specifically noting the brand’s average transaction price offers significant savings compared to others premium marques. Additionally, Kelley Blue Book applauded Acura’s model offerings, singling out RLX, MDX and TLX as being among the highest-rated vehicles for consumer perceptions of affordability and fuel efficiency.

The Kelley Blue Book Brand Image Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

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Honda Recognized as ‘Best Overall Brand,’ ‘Best Value Brand’ and ‘Most Refined Brand’ in 2019 Kelley Blue Book Brand Image Awards

Kelley Blue Book has chosen Honda as America’s “Best Value Brand” for the fifth year in a row, also naming Honda the “Best Overall Brand” and “Most Refined Brand” for a second straight year.

Kelley Blue Book noted that its “Best Overall Brand” for the 2019 Brand Image Awards went to Honda in part because of the high quality across Honda’s broad product lineup and its commitment to offering vehicles for first-time buyers and loyal owners alike. With its “Best Value Brand” award, Kelley Blue Book called out the class-above amenities in Civic, Accord, CR-V and Pilot, also noting that Honda had eight vehicles in its top 15 in refinement, leading to the “Most Refined Brand” award.

The Kelley Blue Book Brand Image Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.

About Honda 
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

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2019 Honda Passport Earns an Autotrader ‘Best New Car for 2019’ Award

The all-new 2019 Honda Passport has been named a “Best New Car for 2019” by Autotrader, one of only 12 new vehicles to receive this recognition, chosen by unanimous decision by the Autotrader editorial experts.

“The Passport is one of the few SUVs where the ‘sport’ and ‘utility’ totally and tangibly make sense in the same vehicle,” said Brian Moody, executive editor for Autotrader. “We like the Passport because of its rugged look and just the way it comes off like a younger, feistier version of the Honda Pilot.”

The 2019 Passport, launched nationally on February 4, 2019, delivers a unique combination of on-road driving refinement and off-road capability along with best-in-class interior space among midsize two-row SUVs. The new Honda Passport was designed and developed by Honda R&D Americas and is made by Honda in its Lincoln, Alabama plant alongside the Honda Ridgeline pickup, the Pilot three-row SUV, and the Odyssey minivan, using domestic and globally-sourced parts.

About Honda 
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

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2019 Honda Clarity Wins Cars.com 2019 Eco-Friendly Award

Cars.com has recognized Honda’s environmental leadership this Earth Day by naming the 2019 Honda Clarity Plug-In Hybrid the winner of its 2019 Eco-Friendly Award. The Clarity Plug-In Hybrid, with an EPA-estimated electric-only range of 47 and a total driving range of 340 miles, is America’s top-selling plug-in hybrid vehicle.

The 2019 Civic EX earned runner-up status, with Cars.com noting its exceptionally fuel-efficient 1.5-liter turbocharged 4-cylinder engine. The Clarity Plug-In Hybrid also beat out theToyota RAV4 Hybrid and 2019 Chevrolet Bolt EV in earning top environmental status. For this award, Cars.com considers all vehicles that reduce consumption and/or minimize the release of carbon and pollutants, regardless of fuel type.

The Honda Clarity Plug-In Hybrid is part of a family of electrified midsize five-passenger vehicles that also includes battery-electric and hydrogen fuel cell, all on one model platform, offering Honda customers an array of electrified vehicle choices to suit their individual tastes and driving needs.

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