Honda Celebrates 40 Years of Manufacturing in America

Honda associates today celebrated the 40th anniversary of the historic start of production at Honda of America Mfg., Inc. in Marysville, Ohio, in 1979, when the first 64 associates began producing the Elsinore CR 250 motorcycle, which began the rapid growth of Honda in America.

After Honda became the first Japanese automaker to build products in the U.S., automobile production quickly followed on Nov. 1, 1982, at the adjacent Marysville Auto Plant in Ohio.  Honda now has five U.S. auto plants and in 2018, nearly two-thirds of all Honda and Acura automobiles sold in the U.S. were made in America. With 12 major plants in the U.S., Honda also produces engines and transmissions, ATVs and side-by-side vehicles, a variety of power equipment products and the HondaJet in America.

Moreover, Honda’s initial $35 million investment in the Marysville Motorcycle Plant has grown to more than $11 billion in Ohio, and an investment of over $21 billion in Honda’s U.S. operations. Honda now employs more than 25,000 associates at its 12 plants in America. Honda also has steadily increased its local purchasing of parts and materials with more than 600 original equipment suppliers in America and cumulative parts purchases of over $440 billion.

“Honda’s success in Ohio has always been driven by the dedication and innovative spirit of our associates and this 40th anniversary milestone is a tribute to Honda associates, past and present, who have provided their energy, ideas and passion to create high-quality products for our customers,” said Mitsugu Matsukawa, president of Honda of America Mfg.” Based on the team we have in Ohio, and the opportunities ahead, I’m excited for the future of Honda in America.”

In addition to the commitment to local manufacturing, Honda has invested over $1.1 billion in Honda’s U.S. R&D operations, including major centers in Ohio, California, North Carolina and Florida. This year, Honda also marked the 60th anniversary of its business in the U.S., with sales operations established in Los Angeles, California, in June 1959.

Quick Facts: Honda in Ohio
Since Honda began production in Ohio in 1979…

  • Employment has grown to 15,000 Honda associates in Ohio.
  • Investment has surpassed $11 billion in its Ohio operations.
  • Auto production totals nearly 20 million vehicles at Honda’s three Ohio auto plants.
  • Engine and transmission production exceeds one million units per year.
  • Purchasing of parts and materials has grown to $10 billion annually.
  • Operations expanded to include R&D and parts procurement.
  • Charitable contributions top $100 million to Ohio community organizations.

40 Years of Honda Manufacturing in America
Honda marks its 40th anniversary of manufacturing products in America in Sept. 2019. Honda was the first Japanese automaker to produce products in America, beginning with motorcycles in 1979, followed by the start of automobile production in Marysville, Ohio, on Nov. 1, 1982.

Over the course of four decades, Honda has steadily grown its manufacturing capabilities in the region. Honda now employs more than 25,000 associates at 12 plants in America with the capacity to produce more than one million automobiles, three million engines, 400,000 power equipment products and 330,000 powersports products each year, using domestic and globally sourced parts. In 2018, nearly two-thirds of all Honda and Acura automobiles sold in the U.S. were made in America.

Honda also manufactures the HondaJet advanced light jet and GE Honda HF120 turbofan engines in America. Cumulatively, Honda has invested more than $20.2 billion in its American manufacturing capabilities, including more than $5.9 billion over the past five years. The company also works with more than 600 original equipment suppliers in America with cumulative parts purchases of nearly $400 billion over 35 years.

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American Honda Marks Best Month of Sales in Company History, Setting Multiple All-Time Monthly Records

  • American Honda smashes all-time monthly sales records for total vehicles and trucks 
  • Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales
  • Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales
  • Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales

“At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it’s gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.”

 

BRAND REPORT

 


Sales Highlights

It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.

  • The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
  • Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
  • Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
  • Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.

Model Notes

Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.

 

Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.

 

 

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American Honda Marks Best Month of Sales in Company History, Setting Multiple All-Time Monthly Records

  • American Honda smashes all-time monthly sales records for total vehicles and trucks 
  • Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales
  • Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales
  • Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales

“At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it’s gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace.”

 

BRAND REPORT

 


Sales Highlights

It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.

  • The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
  • Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
  • Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
  • Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.

Model Notes

Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.

 

Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.

 

 

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Honda to Attend 2019 AIMExpo Presented by Nationwide

Broadened plan to include media activities, North American model debut and product demos

American Honda announced today its plans to attend the 2019 edition of AIMExpo presented by Nationwide, North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event. Taking place in Ohio’s Greater Columbus Convention Center, near Honda of America Manufacturing of Ohio, AIMExpo presented by Nationwide is dedicated to bringing together industry, media, dealers and consumers in a single arena, and Honda’s on-site activities will embrace that ethos while also commemorating Honda’s 60th anniversary in America. Plans include a world model release with dedicated media activities, along with extensive product displays and demos.

An advocate of the Motorcycle Industry Council’s long-term initiative to bring more people into the world of motorcycling, a plan which will be discussed in greater detail at AIMExpo presented by Nationwide, Honda will likewise work to encourage industry stakeholders to attend this year’s event. Honda’s activities kick off two days before show doors open, with an extended media event that will include a group ride and visits to the AMA Motorcycle Hall of Fame Museum in Pickerington and the Honda Heritage Center in Marysville.

For consumers, Honda will make the North American debut of a new model and will offer demo rides with models including the Gold Wing, Africa Twin, CB1000R, CB650R, NC750X, CBR650F, CB500F, CB500X, Rebel 500 and CRF450L.

“AIMExpo is a great opportunity for the entire industry to come together, and we’re excited about the wide-ranging activities we have planned for this year’s event,” said Chris Cox, American Honda’s Manager of Experiential Marketing/Public Relations. “As we celebrate Honda’s 60th anniversary in America and the continued growth of our two- and four-wheel powersports lineups, we look forward to meeting with media, consumers and other industry stakeholders.”

“Offering a platform to connect dealers, OEMs, media and consumers has been one of the core objectives of AIMExpo presented by Nationwide,” said Cinnamon Kernes, Vice President & General Manager, MIC Events. “As we work to bring the industry together, it’s more important than ever that manufacturers like Honda, through product launches, dealer education and experiential demo rides, are able to take advantage of the ‘one time, one place’ benefit that being in Columbus will offer. Together, we will rise.”

The 2019 AIMExpo presented by Nationwide is open to trade, industry and media September 26-27, and to the general public September 28-29.

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Honda to Attend 2019 AIMExpo Presented by Nationwide

Broadened plan to include media activities, North American model debut and product demos

American Honda announced today its plans to attend the 2019 edition of AIMExpo presented by Nationwide, North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event. Taking place in Ohio’s Greater Columbus Convention Center, near Honda of America Manufacturing of Ohio, AIMExpo presented by Nationwide is dedicated to bringing together industry, media, dealers and consumers in a single arena, and Honda’s on-site activities will embrace that ethos while also commemorating Honda’s 60th anniversary in America. Plans include a world model release with dedicated media activities, along with extensive product displays and demos.

An advocate of the Motorcycle Industry Council’s long-term initiative to bring more people into the world of motorcycling, a plan which will be discussed in greater detail at AIMExpo presented by Nationwide, Honda will likewise work to encourage industry stakeholders to attend this year’s event. Honda’s activities kick off two days before show doors open, with an extended media event that will include a group ride and visits to the AMA Motorcycle Hall of Fame Museum in Pickerington and the Honda Heritage Center in Marysville.

For consumers, Honda will make the North American debut of a new model and will offer demo rides with models including the Gold Wing, Africa Twin, CB1000R, CB650R, NC750X, CBR650F, CB500F, CB500X, Rebel 500 and CRF450L.

“AIMExpo is a great opportunity for the entire industry to come together, and we’re excited about the wide-ranging activities we have planned for this year’s event,” said Chris Cox, American Honda’s Manager of Experiential Marketing/Public Relations. “As we celebrate Honda’s 60th anniversary in America and the continued growth of our two- and four-wheel powersports lineups, we look forward to meeting with media, consumers and other industry stakeholders.”

“Offering a platform to connect dealers, OEMs, media and consumers has been one of the core objectives of AIMExpo presented by Nationwide,” said Cinnamon Kernes, Vice President & General Manager, MIC Events. “As we work to bring the industry together, it’s more important than ever that manufacturers like Honda, through product launches, dealer education and experiential demo rides, are able to take advantage of the ‘one time, one place’ benefit that being in Columbus will offer. Together, we will rise.”

The 2019 AIMExpo presented by Nationwide is open to trade, industry and media September 26-27, and to the general public September 28-29.

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2019-2020 Acura RDX Tops Motor Trend’s Safest Luxury SUVs of 2019 List

The 2019-2020 Acura RDX, the retail best-selling compact luxury SUV in America, has topped the Motor Trend list of safest luxury SUVs of 2019 as the only model with both the highest safety ratings and standard automatic emergency braking technology.

The Acura RDX received a 5-star Overall Vehicle Score in the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP) and earned a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS), including the highest possible rating of GOOD in all crashworthiness tests and available good-rated headlights1, as well as a SUPERIOR rating for front crash prevention. The AcuraWatch™ suite of active safety and driver-assistive technologies, which includes the Collision Mitigation Braking System (CMBS), is standard equipment on all grades of the 2019-2020 Acura RDX.

Article Quote (Motor Trend: “Here Are the Safest Luxury SUVs of 2019”)
“In large part, choosing a luxury SUV comes down to taste. But you also want to make sure the model that captures your heart is also safe. The Acura RDX offers more features per dollar than most luxury competitors.”

Article Link
https://www.motortrend.com/news/safest-luxury-suvs

Acura Commitment to Safety
Acura is advancing safety through innovations in vehicle technology and design, including its AcuraWatch™ suite of advanced safety and driver-assistive technologies, now available on every new Acura sedan and SUV. AcuraWatch™ technologies include Collision Mitigation Braking System™ (CMBS™), Lane Keeping Assist (LKAS), Adaptive Cruise Control with Low Speed Follow (ACC) and Road Departure Mitigation (RDM).

About Acura
Acura delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of exceptional quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features and specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

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2020 Honda Civic Si Launching with Styling and Performance Updates

  • Refreshed styling gives Civic Si Coupe and Sedan an even more aggressive look
  • Shorter final-drive ratio for more responsive acceleration
  • Standard Honda Sensing® suite of safety and driver assist technologies

On the heels of several technology and interior upgrades introduced for model year 2019, the 2020 Honda Civic Si Sedan and Si Coupe are further improved with front and rear styling updates, new more refined LED headlight designs, and a revised final-drive ratio for more responsive acceleration. Additionally, Honda Sensing® is now standard equipment on Civic Si Sedan and Coupe. Arriving in dealers September 6, the 2020 Honda Civic Si Sedan and Coupe will have a Manufacturer’s Suggested Retail Price (MSRP) starting at $25,000.

Exterior and Interior Design

The Civic Si Coupe and Sedan both benefit from exterior styling enhancements befitting the model’s aggressive driving dynamics. These include revised styling to the lower bumper fog light housings, which now feature gloss black surrounding trim and a body-color crossbar. The Honda-signature “wing” grille crossbar is also updated, and the headlights for Si Coupe and Sedan are now multi-element LED lamps with a wider and longer light beam. Civic Si also receives new LED fog lights. In the rear, Si Sedan gets a new lower bumper treatment to match the new front design, with gloss black surrounding trim and a body-color crossbars. All Civic Si models now ride on new matte black 18-inch wheels wrapped in all-season performance tires, with summer tires available as a factory option.

Inside, both Civic Si Coupe and Sedan feature updated sport seats with red accents on the seat bottom and seat back.  Also, there’s new red trim highlighting the instrument panel. The changes compliment interior upgrades made last year that included an updated Display Audio system with physical buttons and a volume knob, bigger cupholders and more.

Powertrain and Chassis

The sport-tuned Civic Si models are highly praised thanks to their exceptionally responsive high-torque turbo engine, sophisticated and sporty chassis tuning and outstanding overall value. Since introduction, the Si Sedan and Coupe have collected multiple awards, including 2018 and 2019 Car and Driver “10Best” and Editor’s Choice awards.

The sport-tuned Si variants of the award-winning 10th generation Civic lineup boast numerous standard performance features, including a powerful 205-horsepower, 1.5-liter, direct injected and turbocharged in-line 4-cylinder engine, a slick-shifting 6-speed manual transmission, a helical limited-slip differential, and adjustable two-mode adaptive damper system. New this year is a 6-percent shorter final-drive ratio, giving the Civic Si improved acceleration feel.

2019 Civic Si Sedan and Coupe Powertrain Details
Engine 1.5L DOHC direct-injected turbocharged 4-cylinder
Transmission 6-speed manual
Horsepower @ rpm (SAE net) 205 @ 5,700
Torque @ rpm (lb.-ft., SAE net) 192 @ 2100-5000
Required fuel Regular unleaded (premium recommended)
CARB emissions rating LEV3-ULEV125
Tune-up interval No scheduled tune-ups required for 100,000 +/- miles

Packaging

As part of the 10th generation Civic family, the 2020 Civic Sedan and Coupe offer class-leading interior volume that rivals many midsize cars, proof that driving an exciting performance car doesn’t have to come with the sacrifice of everyday practicality. Front seat passengers enjoy generous amounts of leg and headroom and a cleverly designed center console offers a surprising amount of flexible storage space. Civic also offers additional storage on a tray under the dash for items that may require quick access, such as a wallet. This additional storage also houses the USB input used for functions including the Display Audio system’s Apple CarPlay® and Android Auto™ integration, allowing drivers to keep their phones out of sight while driving. Alternatively, a convenient pass-through to the upper section lets drivers easily secure their phones while keeping the USB cord from cluttering the interior. Next to the USB input is a convenient 12-volt power source.

Rear seat passengers are treated to excellent legroom and headroom as well, and the generous, midsize-like cargo space – up to 15.1 cu. ft. in sedan and up to 12.1 cu. ft. in coupe – is supplemented by 60/40 split folding rear seatbacks to accommodate longer loads when necessary, with release handles for the seatbacks conveniently located in the trunk and the passenger compartment.

Features and Technology

For 2020, Civic Si Sedan and Coupe models include the Honda Sensing® suite of safety and driver-assistive systems as standard equipment, including new automatic high beams. Also new for the 2020 model year is Active Sound Control, which uses the audio system to enhance the engine sound during aggressive driving. Additional standard features include upscale items such as an electronic parking brake with an automatic Brake Hold feature and a 7-inch digital TFT instrument cluster. Civic Si also includes new 18-inch matte-finish alloy wheels, a power moonroof, Honda’s exclusive LaneWatch™ side-view camera, hands-free entry with push button start and walk-away auto lock, a 450-watt premium audio system with 10 speakers, and heated front seats and body-color exterior mirrors.

This year’s changes build on model year 2019 (MY19) changes, which included the addition of multiple usability updates. Enhancements to technology and connectivity for MY19 included an updated Display Audio system with physical buttons and a volume knob, improved voice recognition and Bluetooth® integration with easier device pairing, a USB sub-cord, upgraded steering wheel controls for simplified operation, and physical buttons for fan speed. Other changes included a new center console cupholder that better holds larger beverages, and an updated electronic parking brake with an indicator light.

Safety and Driver Assistive Features

For the 2020 model year, Civic Si Sedan and Coupe models feature the Honda Sensing® suite of safety and driver-assistive technologies as standard equipment. Honda Sensing® includes Adaptive Cruise Control (ACC), Collision Mitigation Braking System™ (CMBS™) incorporating Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS) and Road Departure Mitigation (RDM) incorporating Lane Departure Warning (LDW). Additionally, all Honda Civic models receive automatic high beams as part of their Honda Sensing® package.

The 2020 Honda Civic Si also features a long list of standard active and passive safety features, including Vehicle Stability Assist™ (VSA®) with traction control, driver and passenger front and side airbags, side-curtain airbags with rollover sensor, Electronic Brake Distribution (EBD), Brake Assist and Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The Civic family is designed to achieve a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) and Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS). Civic Si features a multi-angle rearview camera with guidelines, and comes with Honda LaneWatch™ as standard equipment.

SAFETY & DRIVER ASSISTIVE FEATURES
Collision Mitigation Braking System™ (CMBS™) (HS)
Forward Collision Warning (FCW) (HS)
Road Departure Mitigation System (RDM) (HS)
Lane Keeping Assist System (LKAS) (HS)
Lane Departure Warning (LDW) (HS)
Adaptive Cruise Control (ACC) (HS)
Vehicle Stability Assist™ (VSA®) with Traction Control
Anti-Lock Braking System (ABS)
Electronic Brake Distribution (EBD)
Brake Assist
Tire Pressure Monitoring System (TPMS)
Daytime Running Lights (DRL)
Multi-Angle Rearview Camera
Honda LaneWatch™
Advanced Compatibility Engineering™ (ACE™) Body Structure
Advanced Front Airbags
SmartVent® Front Side Airbags
Side Curtain Airbags with Rollover Sensor
3-Point Seat Belts at all seating positions
Front 3-Point Seat Belts w/ Automatic Tensioning System
Lower Anchors and Tethers for CHildren (LATCH): Lower Anchors (2nd-Row Outboard), Tether Anchors (2nd-Row All)
Driver’s and Front Passenger’s Seat-Belt Reminder
Child-Proof Rear Door Locks

HS = Honda Sensing®

2020 Civic Si Pricing & Fuel Economy Ratings

TRIM MSRP1 MSRP
including $930
Destination Charge
EPA
Fuel Economy Ratings2

(city/highway/combined)
Civic Si Coupe $25,000 $25,930 26/36/30
Civic Si Coupe w/Summer Tires $25,200 $26,130 26/36/30
Civic Si Sedan $25,000 $25,930 26/36/30
Civic Si Sedan w/Summer Tires $25,200 $26,130 26/36/30

The Civic Coupe and Si are produced in Ontario, Canada, with its turbocharged engine produced exclusively at the Anna, Ohio engine plant using domestic and globally-sourced parts.

For More Information
Additional media information including detailed pricing, features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information can be found at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda 
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

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Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions

  • New airbag development led by U.S. engineers at Honda R&D center in Ohio
  • New design focuses on enhancing protection of front passengers in angled front crashes
  • Effort to advance airbag technology reflects Honda “Safety for Everyone” initiative

Honda today announced the development of an innovative new passenger front airbag technology designed to better protect occupants in a wide range of frontal collision scenarios, including angled crashes between vehicles or a vehicle and another object. Honda plans to begin applying its advanced airbag design to new products in the United States in 2020.

Development and testing of the new airbag was led by engineers at Honda R&D Americas, Inc. in Ohio in partnership with Autoliv, one of the company’s safety systems suppliers. The new design is based on Honda’s commitment to developing technologies that better protect vehicle occupants in a wide range of crash scenarios. In 2017, upwards of 37,000 people lost their lives on U.S. roadways as a result of motor vehicle traffic crashes, a slight decrease from the previous two years, according to data from the National Highway Traffic Safety Administration (NHTSA).

“This new airbag technology represents Honda’s continuing effort to advance safety performance in a wider variety of crash scenarios and reflects the innovative thinking that our engineers are bringing to the challenge of reducing traffic injuries and fatalities,” said Jim Keller, President of Honda R&D Americas, Inc. “Guided by Honda’s ‘Safety for Everyone’ commitment, our engineers recognize that their work on this type of breakthrough safety technology will have  far-reaching effects on peoples’ lives for many years to come.”

New Airbag Design

Honda’s next-generation airbag is designed to reduce the potential for injuries that can occur in a wider variety of frontal impacts. It is particularly beneficial in angled frontal impacts in which lateral collision forces can cause an occupant’s head to rotate severely or slide off the airbag, increasing the chance of serious injury.

Unlike conventional airbag systems that rely on a single inflatable compartment, the new system utilizes four major components: three inflated compartments — a center chamber and two outward-projecting side chambers that create a wide base across the dash — along with a “sail panel” that stretches between the two side chambers at their outermost edge. Operating something like a baseball catcher’s mitt, the sail panel catches and decelerates the occupant’s head while also engaging the side chambers, pulling them inward to cradle and protect the head, mitigating the potential for injury.

This next-generation airbag technology is the result of Honda engineers’ study of real-world crash events along with research and testing conducted at the company’s advanced safety research center in Raymond, Ohio. Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

Honda Safety Leadership

Honda also is working to develop and deploy advanced passive safety and active safety systems that can reduce the severity of a collision or help avoid it entirely. In addition to passive safety systems such as airbags, seatbelts and advanced crash safety structures like the company’s Advanced Compatibility Engineering™ (ACE™) body structure, Honda is aggressively deploying its Honda Sensing® and AcuraWatch™ suites of safety and driver-assistive systems. Today, more than 2.5 million vehicles on U.S. roadways are utilizing these technologies, which are now standard or available on all 2019 and newer Honda models and standard on all 2019 and newer Acura sedans and SUVs.  The company has committed to making this broad suite of technologies standard on nearly all of its vehicles by 2022.

Combined, Acura and Honda have ten 2019 model-year vehicles – Acura: MDX, RDX1 and RLX; Honda: Accord1, HR-V,2Insight, CR-V,2 Odyssey,2 Pilot and Ridgeline2 — that earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). Further, all 2019 model-year Acura and Honda vehicles that have been fully tested by the National Highway Traffic Safety Administration (NHSTA) have earned a top 5-star Overall Vehicle Score, 15 model nameplates in total.

Honda Safety for Everyone Commitment

As a manufacturer of a wide variety of products including automobiles and powersports vehicles, Honda’s “Safety for Everyone” commitment is not limited only to the needs of car drivers and motorcycle riders, but extends to passengers, pedestrians, and occupants of all vehicles — in short, to everyone sharing the road. On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

About Honda Safety Leadership

Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/

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Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions

  • New airbag development led by U.S. engineers at Honda R&D center in Ohio
  • New design focuses on enhancing protection of front passengers in angled front crashes
  • Effort to advance airbag technology reflects Honda “Safety for Everyone” initiative

Honda today announced the development of an innovative new passenger front airbag technology designed to better protect occupants in a wide range of frontal collision scenarios, including angled crashes between vehicles or a vehicle and another object. Honda plans to begin applying its advanced airbag design to new products in the United States in 2020.

Development and testing of the new airbag was led by engineers at Honda R&D Americas, Inc. in Ohio in partnership with Autoliv, one of the company’s safety systems suppliers. The new design is based on Honda’s commitment to developing technologies that better protect vehicle occupants in a wide range of crash scenarios. In 2017, upwards of 37,000 people lost their lives on U.S. roadways as a result of motor vehicle traffic crashes, a slight decrease from the previous two years, according to data from the National Highway Traffic Safety Administration (NHTSA).

“This new airbag technology represents Honda’s continuing effort to advance safety performance in a wider variety of crash scenarios and reflects the innovative thinking that our engineers are bringing to the challenge of reducing traffic injuries and fatalities,” said Jim Keller, President of Honda R&D Americas, Inc. “Guided by Honda’s ‘Safety for Everyone’ commitment, our engineers recognize that their work on this type of breakthrough safety technology will have  far-reaching effects on peoples’ lives for many years to come.”

New Airbag Design

Honda’s next-generation airbag is designed to reduce the potential for injuries that can occur in a wider variety of frontal impacts. It is particularly beneficial in angled frontal impacts in which lateral collision forces can cause an occupant’s head to rotate severely or slide off the airbag, increasing the chance of serious injury.

Unlike conventional airbag systems that rely on a single inflatable compartment, the new system utilizes four major components: three inflated compartments — a center chamber and two outward-projecting side chambers that create a wide base across the dash — along with a “sail panel” that stretches between the two side chambers at their outermost edge. Operating something like a baseball catcher’s mitt, the sail panel catches and decelerates the occupant’s head while also engaging the side chambers, pulling them inward to cradle and protect the head, mitigating the potential for injury.

This next-generation airbag technology is the result of Honda engineers’ study of real-world crash events along with research and testing conducted at the company’s advanced safety research center in Raymond, Ohio. Honda’s Ohio safety center is one the most sophisticated facilities for safety research, development and testing in the world and includes facilities dedicated to advanced crash simulations, pedestrian safety, collision testing and advanced restraint system development and tuning.

Honda Safety Leadership

Honda also is working to develop and deploy advanced passive safety and active safety systems that can reduce the severity of a collision or help avoid it entirely. In addition to passive safety systems such as airbags, seatbelts and advanced crash safety structures like the company’s Advanced Compatibility Engineering™ (ACE™) body structure, Honda is aggressively deploying its Honda Sensing® and AcuraWatch™ suites of safety and driver-assistive systems. Today, more than 2.5 million vehicles on U.S. roadways are utilizing these technologies, which are now standard or available on all 2019 and newer Honda models and standard on all 2019 and newer Acura sedans and SUVs.  The company has committed to making this broad suite of technologies standard on nearly all of its vehicles by 2022.

Combined, Acura and Honda have ten 2019 model-year vehicles – Acura: MDX, RDX1 and RLX; Honda: Accord1, HR-V,2Insight, CR-V,2 Odyssey,2 Pilot and Ridgeline2 — that earned a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). Further, all 2019 model-year Acura and Honda vehicles that have been fully tested by the National Highway Traffic Safety Administration (NHSTA) have earned a top 5-star Overall Vehicle Score, 15 model nameplates in total.

Honda Safety for Everyone Commitment

As a manufacturer of a wide variety of products including automobiles and powersports vehicles, Honda’s “Safety for Everyone” commitment is not limited only to the needs of car drivers and motorcycle riders, but extends to passengers, pedestrians, and occupants of all vehicles — in short, to everyone sharing the road. On the basis of this “Safety for Everyone” concept, Honda is committed to developing innovative safety technologies and equipping them to its automobiles, motorcycles and other powersports products toward Honda’s vision for a collision-free mobile society where its customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.

About Honda Safety Leadership

Based on its “Safety for Everyone” approach, Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying active safety and driver-assistive systems such as Honda Sensing® and AcuraWatch™. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

About Honda R&D

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development of Honda and Acura automobiles and Honda powersports and power equipment products. HRA is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at http://www.hondaresearch.com/

The post Honda Announces New Passenger Front Airbag Design to Reduce Traffic Injuries and Fatalities in Wider Variety of Frontal Collisions appeared first on Blog Honda.

Hindman, Farnbacher Continue Acura Podium Streak at VIR

  • Trent Hindman, Mario Farnbacher extend championship lead with second-place finish
  • Fifth podium result in eight races expands Acura lead in Manufacturers’ Championship
  • Tire failure, heavy crash ends run for Katherine Legge and Alice Powell

Acura Motorsports’ run of 2019 podium finishes continued today at Virginia International Raceway, in a GT category-only run for the WeatherTech SportsCar Championship. Trent Hindman and Mario Farnbacher extended their GTD championship lead with a second-place result in the Michelin GT Challenge at VIR, their fifth first- or second-place finish this season, also increasing Acura’s lead in the GTD Manufacturers’ Championship after eight of 10 races.

Acura opened its GTD Manufacturers’ Championship lead from two to eight points, now with a 242- 234 margin over nearest competitor Lamborghini. In the GTD Drivers’ Championship, Farnbacher and Hindman increased their points lead from 26 to 37, with 241 points to 204 for closest rival Zach Robichon.

Meyer Shank Racing Acura NSX GT3 Evo
Starting fourth, opening driver Hindman got the jump at the green flag in his #86 Acura NSX GT3 to start the two-hour, 40-minute race, slotting into second through the first dozen laps, until the first of two full-course cautions in the event.

Pit stop rotations saw Hindman assume the lead from Lap 28 until pitting three laps later and handing the driving duties over to co-driver Mario Farnbacher, who resumed in fourth place. Quick pit work by the Meyer Shank crew at the final stop resulted in the #86 car leading once more. During the final dozen laps, a three-way contest for the GTD victory developed involving Farnbacher, the Mercedes- AMG of Jeroen Bleekemolen and Scott Hargrove’s Porsche.

Although he made a couple of feints at retaking the lead in the final laps, Farnbacher was aware of his championship position and avoided making any high-risk passing attempts. Finishing just over a half second behind GTD winner Bleekemolen, resulted in a 37-point championship lead for Farnbacher and Hindman with just two races remaining.

In the second MSR/Heinricher Racing Acura, 26-year-old Briton Alice Powell made her IMSA race debut from fifth on the starting grid, just behind teammate Hindman. However, her Acura was hit from behind on the opening lap by the BMW of Robby Foley, resulting in an unscheduled pit stop as well as damage to the back of the car that affected its handling for the remainder of the race.

Katherine Legge took over driving duties at the team’s second pit stop, just before the one-hour mark. Her #57 Acura developed a vibration following the team’s final pit stop and on Lap 75 a “sudden, complete” tire failure – according to Michelin tire engineers the result of a foreign object lodged in the suspension – resulted in a hard impact into the trackside barriers in one of the fastest parts of the VIR circuit. Legge escaped serious injury in the crash.

Acura Team Penske and Next Event
IMSA’s Prototype category was not a part of the IMSA weekend at Virginia International Raceway, which featured the GTD and GTLM classes only. The Acura Team Penske ARX-05s will return to the WeatherTech SportsCar Championship for the next race on the schedule, September 15 at WeatherTech Raceway Laguna Seca in Monterey, California.

Social media content and video links from this weekend’s Acura Motorsports action at the VIR, and Honda Racing IndyCar Series activities at World Wide Technology Raceway near St. Louis, are available on Facebook (https://www.facebook.com/HondaRacingHPD) and Twitter (https://twitter.com/HondaRacing_HPD) channels. Produced by the Carolinas Production Group, The videos can be found at: https://www.youtube.com/HondaRacingHPDTV.

Quotes 
Mario Farnbacher (#86 Meyer Shank Racing Acura NSX GT3) started fourth, finished second; on his late-race battle with Jeroen Bleekemolen for the GTD win: “I was ‘biting my fingernails’, because Jeroen was pretty quick! In the beginning [of their final run to the finish] he had to save fuel and I was able to keep up with him. But he was pretty strong the whole time. I tried to do my best to stay on him and took my chance [at the lead] at one point. But in the end, he was stronger than us. He probably knew that I didn’t want to take a lot of risks [attempting a pass] because we were working for the ‘big one’ [the championship] here and, obviously, today was a very good day for us.”

Katherine Legge (#57 Meyer Shank Racing Acura NSX GT3) started fifth, did not finish following tire failure, crash on Lap 74: “That was one of the toughest races we have had. We received some damage on the opening lap that broke something in the rear of the car, so we were struggling with a ‘loose’ car the entire race. Alice [Powell] had a fantastic stint [to start the race]. On my second set of tires there was a vibration, then the tire failure, which happened instantly at the top of the ‘esses’. It is one of the places where you carry a lot of speed, so I went into the wall quite hard. That crash is a testament to the strength and safety of the Acura NSX, and VIR’s track safety structures. I have to thank the safety crew for doing a great job to get to me quickly. These things make us stronger, so we will be back ready to fight at Laguna Seca.”

IMSA WeatherTech SportsCar Championship Michelin GT Challenge at VIR
Circuit:        Virginia International Raceway (3.27-mile road course) Alton, Va.
Weather:      Cloudy, mild, 78 degrees F

Top Five, Acura GTD Results:

Ps.      Class Drivers                                                        Team                                Chassis Laps/Notes
1.        GTD Jeroen Bleekemolen / Ben Keating         Riley Motorsports           Mercedes AMG 86 laps
2.        GTD Mario Farnbacher / Trent Hindman Meyer Shank Racing Acura NSX GT3 +0.566 seconds
3.        GTD Toni Vilander / Cooper MacNeil              Scuderia Corsa               Ferrari 488 GT3 86 laps
4.        GTD Scott Hargrove / Zach Robichon             Praff Motorsports           Porsche 911 GT3R 86 laps
5.        GTD Pat Long / Patrick Lindsey                        Park Place Racing         Porsche 911 GT3R 86 laps
12.        GTD Katherine Legge / Alice Powell Meyer Shank Racing Acura NSX GT3 74 laps – crash

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